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Entrepreneur and Reality TV Star Jason Tartick on Success, Reinvention, and Social Media

Updated: Feb 15, 2022

Jason Tartick's illustrious career spans business, publishing, motivational speaking, and entertainment. Known for his appearance as a contestant on Season 14 of "The Bachelorette," Tartick is also an entrepreneur and start-up investor. He founded two companies: Red Ridge Capital and Restart Consulting, and will soon publish The Restart Roadmap, the first in a book series designed for those who are restarting their careers and wanting to enhance their success. Tartick's podcast, "Trading Secrets," is one of the top business podcasts on both Apple and Spotify.

As part of her interview series The Lead, Brown Harris Stevens CEO Bess Freedman sat down with Tartick for an insightful and inspiring conversation. Along with discussing his decision to appear on "The Bachelorette," Tartick shared his tips for success in business and beyond.

When asked what one should consider when striving for success, Tartick emphasized the importance of being genuine, both with yourself and others, and ensuring that your work is a comprehensive reflection of you, your goals, and what you find valuable.

"Are you deploying a strategy? Are you telling a story? Are you doing something that's so unique to yourself, that when you look at who the author is of that story, the only author could be you?"

For real estate in particular, he emphasized the value of perspective, encouraging agents to look at themselves as their own bosses and enjoy the freedom that allows, in addition to the opportunity it gives them to assess what motivates them.

"As a real estate agent, you are your own entrepreneur...Every single person sitting here today has to do some deep-dive thinking about what it is that's gonna wake them up and drive them."

Tartick also shared valuable insight regarding social media, something many agents are utilizing as a key marketing and sales tool. He pointed to the value in available technology, tools, and analytics, all of which work to provide instant information regarding who your audience is and what is resonating with them.

"Social media is a monster business. Your following does not matter. What matters is how well you have built a community, and how well you know your community... Once you do this, you have to create consistent content that will drive value to you. It's all about your audience."

The interview's other topics included work-life balance, and the importance of putting yourself out there and not taking "no" for an answer, as well as being open to continuous reinvention and change.

Watch the interview in full above and click here to browse other episodes of The Lead.

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