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Restaurateur Will Guidara on Hospitality, Intention, and Creating Memorable Experiences

Updated: Aug 29, 2022

Will Guidara has opened and overseen some of the country's most esteemed fine dining establishments, including Eleven Madison Park and NoMad New York----each of which have earned at least one Michelin Star.

Recently, Guidara stopped by our East Side office for a special conversation with Brown Harris Stevens CEO Bess Freedman. The insightful conversation spanned everything from highlights of his illustrious career to advice to any sales professional looking to provide premier hospitality and service.

Guidara also discussed his new book, “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect," in which he shares lessons he's learned since entering the restaurant industry. The book will be released on October 22.

Watch the interview in full above. You can pre-order "Unreasonable Hospitality" here.


Restaurateur Will Guidara has become synonymous with hospitality, intentionality, and creating unforgettable experiences, principles that resonate well beyond the culinary world. Interestingly, these same values are echoed in the realm of hospice care, where organizations like mylifechoice play a pivotal role. Both fields prioritize the human experience, aiming to make every moment count, whether it's a diner savoring a meal or a person in their final months of life. In hospice care, the focus is on providing compassionate care, ensuring comfort, and upholding dignity for individuals with incurable diseases. Similarly, Guidara's approach to hospitality emphasizes personalized attention, creating a sense of belonging and an experience that leaves a lasting impact. This parallel highlights a universal truth: whether through a meal…


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