5 Hispanic-Owned Wellness Businesses to Support in New York City and Miami

In honor of Hispanic Heritage Month, we are spotlighting Hispanic-owned businesses we love in the New York metro region and South Florida.

New York and Florida are both home to vibrant, diverse Hispanic communities, and both regions offer a multitude of businesses focused on mental and physical wellbeing. From spas and beauty studios to self-pampering products and services, here are some of our recommendations.

Miami

54D

Recently featured in Forbes as a business that is “shaking things up” in its industry, 54D is an innovative fitness transformation program that places equal emphasis on mental and physical health. Based in Miami, the 54-day program was created by Mexican soccer star Rodrigo Garduño and has been enjoyed by international celebrities like Alex Rodriguez and Juanes.

The Spot Barbershop

Easily one of Miami’s most popular barbershops, The Spot was founded by Freddy and Juan Carlos Perdomo in 2001. The Honduran barbers quickly made a name for themselves in Little Havana. Within a year of opening, the two were already expanding to other locations throughout Miami. Known for their clean, precise work, The Spot’s barbers offer an elevated experience rooted in cultural authenticity.

New York City

Bonita Fierce Candles

With a variety of artisanal candles themed around Hispanic culture, Bonita Fierce Candles is truly one of a kind. With names like “Cafecita con Leche” and “Abuela’s Bakery,” the candles are as nostalgic as they are aromatic. Founded by Melissa Gallardo, the daughter of Honduran immigrants, the brand was launched in New York City only a few months into 2020 and is already popular for its quality products and celebration of Hispanic heritage.

Chillhouse

Located on the Lower East Side, Chillhouse is a contemporary spa offering everything from massages and manicures to adaptogenic lattes. A self-professed “destination for self care,” the spa was founded by first-generation American and native New Yorker Cyndi Ramirez-Fulton, whose mother—a Columbian immigrant who successfully opened several spas in the Jackson Heights area—inspired her to embark on a new venture.

Joanna Vargas

Founded by esthetician-to-the-stars Joanna Vargas, this salon celebrates women of all ages and ethnicities, offering products that are customizable, effective, and plant-based. The salon's non-invasive techniques and thoughtfully created products help to target a variety of skin concerns while keeping health and well-being top of mind.