Updated: Mar 30
Marketing techniques can encompass a variety of exciting methods and platforms, and Brown Harris Stevens Agent Kimberly T. Hastie recently took things to a new level by collaborating with Actor Nic Rouleau—known for his record-breaking 2,500 performances in The Book of Mormon—on a musical video tour for 360 West 36th Street #10S.
The idea for the collaboration came from Hastie's personal love and support of the performing arts, as well as a desire to creatively deviate from the usual home video walkthrough.
"Everyone can point to a room and say, 'Here’s the bedroom and here’s the bathroom,' but that’s so obvious," she said. "I wanted to engage my viewers and support artists as well. It was a win-win."
Hastie is also no stranger to infusing music and performances in her videos, having previously launched an innovative listing concert series with Halstead Real Estate before the firm merged with Brown Harris Stevens. She is on the board of Cooperstown's Glimmerglass Festival and is actively involved with Carnegie Hall.
For Rouleau, this presented a unique opportunity for he and his business partner Greg Kenna to expand their already niche business, The Broadway Song Shoppe—an online platform that provides custom songs for Broadway and theater fans based on details they provide. All songs are performed by Broadway talent.
"With the Broadway industry shut down [during COVID-19], we found ourselves searching for a creative outlet. Greg came up with an idea that filled that void, offered jobs to our struggling performer friends, and provided a unique Broadway experience for theater fans across the globe. Thus, The Broadway Song Shoppe was born!" — Nic Rouleau
Hastie met Rouleau through Kenna, and together the three planned what was to become The Broadway Shoppe's first real estate project—and a possible first for the real estate industry as well.
In the video, which you can see in full above, Rouleau sings a catchy tune that walks you through the apartment and highlights its notable features. It is shot from multiple angles, including an impressive shot that features Rouleau waving from the apartment's window on the 10th floor.
The video was such a hit among both the seller and buyers that Hastie and Rouleau collaborated on a second listing video for 350 Cabrini Boulevard #7K.
Both pieces are fine examples of creative and out-of-the-box marketing that also benefit the artistic community, something that is important for Hastie.
"I’m always looking to collaborate with and support young artists," she said.