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Hispanic- and Latino-Owned Businesses You Can Support in NYC (Part 1)

Updated: Oct 12, 2022

Hispanic Heritage Month is currently underway! The 30-day celebration of Hispanic and Latino culture in the U.S. runs through October 15. Given the rich Hispanic representation throughout New York City's five boroughs, we are spotlighting several Hispanic-owned businesses you can support in the city year-round, all of which have been recommended by our Brown Harris Stevens NYC agents and staff.

From fine dining to haute beauty and healthcare, the diverse array of businesses on this list—and the inspiring stories behind them—underscore the meaningful contributions made to our society by Hispanic-Americans and immigrants. Enjoy Part One of our list below.


Easily one of the best spots for authentic Mexican food in The Bronx, La Cueva was recommended by BHS Creative Director Dan Mozeika. It is owned by Adhali Niño-Ilescas, a native of Mexico. From familiar dishes like tacos and enchiladas to novelty fare, authenticity is the foundation for La Cueva's extensive menu.

Chocobar Cortés (The Bronx)

Chocobar Cortés is a family-run chocolate confectionary that has been creating Puerto Rican and Dominican chocolate treats since 1929. Along with a full dessert and food menu, the restaurant offers an extensive selection of cocktails that incorporate Chocobar's signature chocolate creations.

"The restaurant and its food are unique, culturally rich, and chic!"—Harlan Simon

Ñaño Ecuadorian (Hell's Kitchen)

"I love this place because it serves authentic Ecuadorian food. I rarely see any restaurants that showcase the food I grew up with, so discovering this restaurant felt like I'd found a little piece of home. It really takes me back to my childhood and the traditional dishes my mom and grandma made." — Jane Malave, Assistant to Brian Lehner

TAP NYC (Upper West Side)

A Brazilian eatery that prioritizes healthy ingredients, TAP was recommended by Henry Gamerman, who commends Owner Camila Santos on the restaurant's authentic cuisine. "This place feels like home," he said. Gamerman recommends the pão de queijo (cheese bread) and brigadieros (chocolate balls)!

Pabade Bakery (East Harlem)

This family-owned business, based in East Harlem, is popular for its warm and welcoming ambiance. The bakery produces delicious pastries and exclusively sells La Colombe coffee. "I love this little shop," said Leanne Stella. "Sometimes, on the way back from our East Harlem listings, I'll stop for a special coffee and a delicious pastry or sandwich."

Business & Lifestyle

Groove Trips (NYC-based, Global)

Have you ever wanted to see the world on your own terms? Groove Trips is an app and membership service that was recommended by Jannelle Cortes of our Miami office. that allows you to explore location-specific itineraries while connecting with like-minded travelers. The app was envisioned by Jannelle Cortes, an impassioned travel enthusiast and entrepreneur.

Katty Simbana, a native of Ecuador, moved to NYC at the tender age of 14 with the dream of opening her own flower shop. After working with master designers, she opened Juliette in 2021 and continues to wow clients with her work.

"Along with flowers, Juliette sells lovely, handmade gifts from Ecuador, dried flowers, and small gift items." — Lisa Gaytan

Pop! By Yaz (NYC-based, Services Tri-State Area)

Overseen by Experience Curator and award-winning event marketer Yaz Quiles, Pop! was recommended for its one-of-a-kind events and activations. The agency has worked with top brands like HBO, Instagram, MillerCoors, and Dropbox. "She [Yaz] is an incredible event planner," noted Yvonne Velaszuez.

The Grandpa Farm "Rancho Abuelito" (Manhattan and the Bronx)

This recurring Farmers Market was recommended by Keith Marder for its fresh, locally sourced produce. The farm, based in Port Chester, is overseen by a family from Puebla, Mexico. The family currently runs seven markets throughout The Bronx and Manhattan, allowing for ease of access to their products for locals and visitors alike.

Leo's Contracting Group (Upper East Side)

"My Friend Leo is from Chile, and he is my favorite contractor! He came to the U.S. now runs a very successful business." — David Perry

Leo's offers quality contracting and remodeling services for both homes and businesses.

Beauty & Wellness

Founded by Yvette Perez and her adult children, each of Vida’s products are infused with plant extracts and organic nutrients. Customers have overwhelmingly reported positive results—just ask our Vice President of Broker Services, Abigail Garcia!

Also recommended by Abigail Garcia, Plasty Munecas is the perfect place to go and pamper yourself. Whether you're looking for a minimally invasive cosmetic procedure, a relaxation-focused spa day, or a nourishing skincare session, Plasty has it all! It was founded by Colombian-American Vivianna Jaramillo, who incorporates traditional Colombian esthetic techniques into her work at the spa.

Affirmed Home Care (NYC Metro Area)

Recommended by Michael Petersohn, Affirmed Home Care offers an array of personalized, in-home health services, including memory care, infusion therapy, geriatric care management, and end--of-life care. In addition to the NYC metro area, Affirmed serves Westchester County, Fairfield County in Connecticut, and Bergen, Morris, and Essex Counties in New Jersey. It was co-founded by Caryl Lombardo Petersohn.

Lasio Professional Haircare (NYC-based, Global)

A proud Latina and NYC native, Nadine Ramos founded Lasio Professional Haircare with the intention of creating healthy, Keratin-infused haircare for all hair types and textures. Online reviewers praise Lasio for its safe and effective products.

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